The four founding characters: Cony, Brown, Moon, and James first appeared in two sticker packages, Brown and Cony’ and Moon and James ‘as it launched in 2011. They became popular quickly due to their unique designs.
In 2013, three new characters: Boss, Jessica and Sally joined the group. then a year later, Leonard was introduced and appeared in LINE TOWN and Edward was soon introduced by a sticker package called Edward: Special Edition and the group and brand was finally formed and launched.
In 2016, As its 5th anniversary, LINE announced Brown’s younger sister Choco as a new member. And her boyfriend Pangyo was introduced in LINE×Apps for Earth sticker package as its “Protect the Environment” campaign.
BROWN, he seems he doesn’t care much. But, he has a shoulder to share and has a big heart to hear you. He loves CONY who is full of energy, and always there for his little sister CHOCO.
- Brown: Silent but has a warm heart. His expressionless face is charming, as a friend of everyone who expresses his mind more than words. He seems he doesn’t care much. But, he has a shoulder to share and has a big heart to hear you. He loves Cony who is full of energy, and always there for his little sister Choco.
- Cony: She is bright, cheerful and full of passion. She gets super excited when she’s with her beloved Brown. Cony’s always curious and likes challenging new things, so she often make her friends surprised.
- Sally: With her unexpected charm, cute little Sally brings joy to her friends with full of bright and wild ideas. Don’t be fooled by her cuteness, she might reveal the other side of her you’ve never expected!
- Choco: Sweet, lovely Choco who loves fashion and sweets. She is shy like her brother Brown, but once you get to know her, she gets along well even with Brown’s friends.
- Moon: A funny guy whose face looks just like the full moon. No one knows where he came from, but he brings cheerful laughter to his friends with his wit and great humour.
- Leonard: Sentimental Leonard likes to sing along with the sound of rain. He also loves to hang out with Sally and Edward, the so called tiny little trio.
- James: Beautiful blonde haired James who loves himself the most. He may seem cool and chic, but to tell the truth, he’s actually delicate and fragile.
- Boss: Loud and wild Boss is an ordinary salaryman. He shows up out of nowhere and gives good laughs to people.
- Edward: Edward is brilliant and always curious. He’s also a racer who has a thirst for speed and an adventurer who dreams of the day becoming a butterfly!
- Jessica: Smart and sassy Jessica. She always gives clear and punchy answers for friends who wants to chat about things.
- Pangyo: Our sluggish friend Pangyo, who likes to think and make interesting stuff. He is always content and has a smile on his face.[